Once we know with precision who your target audience is for a campaign, we determine where you should be advertising.

For most companies, the area of influence, or trade area, isn't defined by an entire city/state region or the radius around a location. Instead, a company's trade area is usually a naturally forming shape driven by:

• Customer demand
• Customer awareness
• Competitive pressures
• Real or imagined barriers

Defining your trade area is vital to the success of your campaign. For example, a high-value household may become less attractive if your competitor's location is a block away. Likewise, modestly attractive audiences may be far better targets if they reside in uncontested geography.