How do I know the campaign is working?
Setting yourself up for success is only part of the equation. It is necessary to additionally analyze midstream sales results data during a campaign and tweak on the fly if necessary. It is also crucial to empirically determine if a necessary ROI was reached from the campaign. We will work with you to both set metrics for success before the campaign and then determine if they were reached following it.
ROI analysis can run the gambit from employing stats-heavy attribution analysis methodology to a simple merge-purge comparison of the post-campaign customer database. The goal is to determine if the targeted regions produced the required customer spend.